Building Brand Competency From the Inside Out
For more than 35 years, a core part of my work has been helping organizations build brand management as an internal competency — not just a marketing function. Training and organizational development have always been at the heart of that mission.
The programs, tools, and curriculum developed through Brand Tool Box have been used by tens of thousands of leaders and professionals across 23 countries. From executive workshops on corporate brand strategy to personal brand development programs for employees at every level, the work has always been grounded in a simple belief: when people understand brand — and understand themselves — they perform at a higher level and build stronger relationships with customers.
What You’ll Find Here
This section is being developed and will feature training materials, workshop curricula, presentations, and organizational development tools from decades of practice. Topics will include brand management, personal brand development, and internal brand building. Check back as content is added over time.
The Broadview Personal Brand Discovery Tool
One of the most widely used tools developed through this work is the Broadview Personal Brand Discovery Tool — a digital application used by business professionals around the world to define and develop their authentic personal brand. More information on this tool will be featured here shortly.