In Professional Services Two Strong Brands Equal One Stronger Brand

In Professional Services Two Strong Brands Equal One Stronger Brand [vc_empty_space] In the professional services category, which brand is more important? Is it the personal brand of the associate or the brand of the firm? The simple answer is both because they both represent important relationship connections with a client. The challenge is in the

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When Can a Strong Personal Brand Become a Limitation?

When Can a Strong Personal Brand Become a Limitation? [vc_empty_space] Believe it or not there are a number of situations where having a strong brand can adversely impact an individual or an organization. I was reminded of such a situation recently while enjoying a conversation over dinner with friends of mine. One of the friends

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