Emotional Connection – Inside and Outside

Emotional Connection - Inside and Outside [vc_empty_space] Developing a strong brand is about creating an emotional connection with a consumer. Right? This brand axiom seems to be the first lesson that marketing professionals learn. How to get there and how you know when you arrive at that coveted relationship status is a whole other topic.

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Is Your Marketing Brand Changing?

Is Your Marketing Brand Changing? [vc_empty_space] As marketing managers have become brand managers and marketing communication managers are becoming “content marketing managers,” are corporate communications executives soon to become the CIBBO (chief internal brand building officer)? I am not trying to conjure up some sort of Dilbert-esque cynicism about job title inflation that might be

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