Want to Become the Brand of Choice? Pick Two!

Want to Become the Brand of Choice? Pick Two! [vc_empty_space] Want to become brand of choice? Who doesn’t? It’s not easy, but developing a strategy doesn’t have to be complicated. Making concepts like becoming brand of choice simpler and more pragmatic empowers more people to use them to their benefit. Robust, fact-based discussions using simple

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Unbranding the Word Brand

Unbranding the Word Brand [vc_empty_space] “In a world where the words new and fresh are relentlessly repeated on every product label, the name of the sales technique is getting old and stale. Where is the ad-Übermensch, the creative Ogilivy, who will put forward a new moniker for the name of the atmospheric marketing game? The

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