Be Your Own Brand
You may not know it, but you have a brand. Over time the people who interact with you, your colleagues, acquaintances, family and friends – develop a set of perceptions of who you are and what you stand for. But does your current personal brand truly reflect who you are and the difference you make? In this second edition of the best-selling classic book on personal brand, lead author Karl D. Speak shows that developing a personal brand is not about constructing a contrived image. Everyone has a brand and anyone can be a strong brand. Strong brands are built on authenticity.
The book takes you through a process of discovering who you really are and what you aspire to be, and learning how to leave the impressions that reflect your true brand. The hallmark insight of the new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others. “When you make a discernible difference in the life of another,” Karl writes, “you make a lasting impression and your brand receives credit.” Strong brands make a difference.
Be Your Own Brand introduces you to a number of interesting individuals who demonstrate how people who dedicate the distinctive qualities of their strong personal brand to making a difference for others build a successful life. You’ll read about Temple Grandin – a woman with severe autism since she was a child, who has invented some of the most important improvements in the humane treatment of cattle and was the subject of a highly acclaimed HBO film. You will also meet Norman Borlaug, who single-handedly started the Green Revolution and did more than anyone else in the twentieth century to teach the world to feed itself, reducing world hunger on a large scale. Then there’s Willem Kolff, a humble Dutch physician who was the pioneer inventor of two of the most important medical devises that have saved millions of lives. Strong brands are interesting people that leave lasting impressions.
Be Your Own Brand shows how to create a personal brand that is distinctive, relevant to others and is consistent in the way it is perceived and presented. The book takes you through the process of identifying the components of your brand, conveying that brand to the world, checking how closely your brand aligns with those of significant others – particularly your employer – and assessing your progress along the way. Strong brands use the power of alignment to make a difference by being more of who they are and getting credit along the way.
The second edition of Be Your Own Brand is a testament to the success of the original book that sold over 90,000 copies and was translated into 12 foreign languages. Concepts in the book have been researched through tens of thousands participants in Brand Tool Box Brand Alignment Workshops.