The Meaning Behind Customer Engagement

The Meaning Behind Customer Engagement [vc_empty_space] What do customer engagement and employee engagement have in common?   And why does it matter? Hint: The relationship between these three things will help senior managers make a cognitive connection between “the soft stuff” or business intangibles, and hard tangible results like revenue and profits.     No matter what

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Leadership Platform 2.0: Fostering Customer-Centric Leadership

Leadership Platform 2.0: Fostering Customer-Centric Leadership   “The purpose of business is to create a customer.” -Peter Drucker, Principles of Management (1954) [vc_empty_space] Recently a colleague of mine brought to my attention a fascinating article called “The Age of Customer Capitalism” (http://www.docin.com/p-44580712.html or...

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Brand Affinity: Don’t Squander It

Brand Affinity: Don't Squander It [vc_empty_space] Moving up the brand ladder. Step One: Brand awareness. Step Two: Brand loyalty. Top step: Brand affinity. Brand affinity – most companies want it, few obtain it. And some organizations are born with it and risk squandering it. Brand affinity is the most enduring and valuable level of customer

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