A Brand Opportunity Hidden in Plain Sight [vc_empty_space] If a marketer were handed a new brand to use in their marketing mix that wouldn’t impact their budget, how much would it increase the ROI of their marketing? What if a sales leader was given an innovative tool that would enable salespeople to build brand loyalty
Learn MoreBrand Affinity: Don't Squander It [vc_empty_space] Moving up the brand ladder. Step One: Brand awareness. Step Two: Brand loyalty. Top step: Brand affinity. Brand affinity – most companies want it, few obtain it. And some organizations are born with it and risk squandering it. Brand affinity is the most enduring and valuable level of customer
Learn MoreThe "Credit Union Way" - The Power to Create Brand Affinity [vc_empty_space] Credit unions have a special opportunity to breathe new life into the brand affinity that has existed with their members for so many years. Historically this kinship (or affinity) developed organically based on a shared commitment to help members of a common employer
Learn MoreAuthentic Alignment - The New Brand of High Performers [vc_empty_space] Will your team be one of the 50% that will exceed expectations or line up with the 50% that underachieve? Tapping into the power of authentic alignment is a solid strategy that will go a long way to ensuring your team is much more likely
Learn MorePurpose has more purpose and is more popular than ever. Today employees are much more attuned to an organization’s purpose. In our modern language we refer to organizations with a highly regarded purpose as having a “double bottom line.” High-performing employees thrive on organizational purpose; it’s becoming an important criteria for their career choices. A
Learn MoreThe Inside Story of the Brand Building 80/20 Rule [vc_empty_space] Marketing professionals’ perspective on brand is twisted which ties their brand- building ideas up in knots. This perspective shows its limitations when marketers attempt to convince senior management of the strategic importance of building a strong brand and of course providing more resources in support
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