Brand Affinity: Don’t Squander It

Brand Affinity: Don't Squander It [vc_empty_space] Moving up the brand ladder. Step One: Brand awareness. Step Two: Brand loyalty. Top step: Brand affinity. Brand affinity – most companies want it, few obtain it. And some organizations are born with it and risk squandering it. Brand affinity is the most enduring and valuable level of customer

Learn More

The “Credit Union Way” – The Power to Create Brand Affinity

The "Credit Union Way" - The Power to Create Brand Affinity [vc_empty_space] Credit unions have a special opportunity to breathe new life into the brand affinity that has existed with their members for so many years. Historically this kinship (or affinity) developed organically based on a shared commitment to help members of a common employer

Learn More

The Power of Purpose and Authenticity

Purpose has more purpose and is more popular than ever. Today employees are much more attuned to an organization’s purpose. In our modern language we refer to organizations with a highly regarded purpose as having a “double bottom line.” High-performing employees thrive on organizational purpose; it’s becoming an important criteria for their career choices.  A

Learn More

The Inside Story of the Brand Building 80/20 Rule

The Inside Story of the Brand Building 80/20 Rule [vc_empty_space] Marketing professionals’ perspective on brand is twisted which ties their brand- building ideas up in knots. This perspective shows its limitations when marketers attempt to convince senior management of the strategic importance of building a strong brand and of course providing more resources in support

Learn More