Ready to Start Internal Brand Building? Here are 5 Things to Make You Look Smart [vc_empty_space] Any and every organization can learn and benefit from a proactive internal brand-building program. By learning more about internal brand building, any organization can uncover and energize the hidden brand power that resides inside its culture. In this cramped
Learn MorePurpose has more purpose and is more popular than ever. Today employees are much more attuned to an organization’s purpose. In our modern language we refer to organizations with a highly regarded purpose as having a “double bottom line.” High-performing employees thrive on organizational purpose; it’s becoming an important criteria for their career choices. A
Learn MorePerceptions are reality and being perceived accurately has a big impact on anyone's success, self-confidence and overall happiness. That’s not an opinion - it’s based upon proven science. How you are perceived is not random and you have much more control than you might think. Scientists have discovered that people with certain traits are naturally
Learn MoreThe Inside Story of the Brand Building 80/20 Rule [vc_empty_space] Marketing professionals’ perspective on brand is twisted which ties their brand- building ideas up in knots. This perspective shows its limitations when marketers attempt to convince senior management of the strategic importance of building a strong brand and of course providing more resources in support
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